William McDonough is an architect and the founding principal of William McDonough + Partners, Architecture and Community Design, based in Charlottesville, Virginia.
Cradle to Cradle: Remaking the Way We Make Things is a seminal book in the sustainability field co-authored by William McDonough & Michael Braungart. "Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. William McDonough William (Bill) McDonough is co-author of Cradle to Cradle and an American architect. Time magazine recognized William McDonough, architect, as a "Hero of the Planet" in 1999. Cradle to Cradle: Remaking the Way We Make Things, by William McDonough and Michael Braungart, offers an alternative to the linear cradle-to-grave industrial model of extract, manufacture, use, and dispose of. Cradle to Cradle: Beyond Sustainability. Cradle to Cradle: Remaking the Way We Make Things is a seminal book in the sustainability field co-authored by William McDonough & Michael Braungart. Cradle to Cradle. The book calls for the transformation of human industry through ecologically intelligent design. To carry through this. for all time” . Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags!
The Upcycle goes one step beyond the theory behind Cradle to Cradle: Rather than continuously reusing materials in a closed-loop system as proposed in the first book, The Upcycle … He has also received the Presidential Award for Sustainable Development, the U.S.’s highest environmental honor. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic Founded in 1995 by architect William McDonough and chemist Dr. Michael Braungart, MBDC has been advocating for endlessly resourceful, Cradle to Cradle approaches, working with companies to intentionally design products which eliminate the concept of waste, use clean energy, value clean water and celebrate diversity for over 20 years.
47-page comprehensive study guide; Features 6 chapter summaries and 5 sections of expert analysis ; Written by a professional writer with a background in literature; Access Full Summary. In Cradle to Cradle: Remaking the Way We Make Things, we learn that there are ways we can adjust the manufacturing industry to be both sustainable and more efficient. Authors William McDonough and Micheal Braungart use their expertise in chemistry and environmental science to show just how achievable it is. Rather than “cradle-to-grave,” the authors believe that manufacturers should embrace a “cradle-to-cradle” life cycle. Our work is grounded in the Cradle to Cradle® philosophy developed by our founders, designer William McDonough and chemist Dr. Michael Braungart in their 2002 book, Cradle to Cradle: Remaking the Way We Make Things (North Point Press).
That is, the life cycle of a product should not end in a “grave,” like a landfill. In Cradle to Cradle, German chemist Michael Braungart and U.S. architect William McDonough reject the maxim preached for decades by environmentalists- the three Rs: reduce, reuse, recycle. In a cradle-to-cradle manufacturing model, products are designed and manufactured with new uses already in mind. all species.